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2010 began on a note of uncertainty. The slowdown had reared its head towards the end of 2008, and there was no doubt that 2009 would be a tense year — it was just a question of how much. Onida, is still well known for its brand mascot ...
The year gone by had agency CEOs combating dipping ad spends, squeezed margins, and pressures from global headquarters, courtesy the downturn. afaqs! presents a look at some of the major developments in the Indian advertising industry during this tough period. ... The year also saw several brands go in for makeovers, including Dalda, Videocon ('Experience Change'), Onida (with its dropping of the Devil), and some Dabur brands (including a revamped Dabur Honey). ...
At the same time that I joined Onida, I became associated with this group called Mumbai Angels. At Onida, my role was reporting to the chairman, Gulu Mirchandani, in decision making and new initiatives. I also handled the field sales at ... These include InMobi, which is the world's second-largest mobile advertising network after Google's AdMob; Apalya Technologies, which is a live mobile TV; and Venture.com, which is into customized and personalized marketing solutions. ...

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